Turbulent thinking

When I think of creativity, brainstorming pops out as a natural easy activity. All you need to do is:

• defer judgment while generating ideas
• generate as many ideas as possible
• record ideas as they occur
• elaborate or improve upon these ideas

In other words, splatter as many off-the-wall ideas as possible up onto a white board without thinking twice about them. To further amplify your success, you can apply the SCAMPER technique:

• Substitute
• Combine
• Adapt
• Magnify & modify
• Put to other uses
• Eliminate
• Rearrange & reverse

And when it’s all said and done, you can create a nice pretty bubble chart for everyone to see.

It almost sounds complicated.